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Naturally Bremen: The new Werder third kit
THIRD KIT FOR THE 2026/27 SEASON OFFICIALLY UNVEILED
01/07/26 | 3 Min
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Bremen through and through. From the allotments to the Weserstadion, from life by the river to the city’s famously laid-back character, Bremen has always done things its own way. Werder’s official 2026/27 third kit captures that spirit in striking coral red – made for matchdays at the Osterdeich and everywhere beyond.
The new third kit is designed to stand out in every setting, whether at the stadium, by the River Weser or out and about in the city. Breminale, Bremen’s popular open-air music and culture festival on the Weser riverbank, is therefore the perfect place to showcase the jersey. On Friday, 3rd July 2026, from 16:00 CEST, Werder will be running a pop-up store at the festival. The highlight will be a special sleeve patch, available exclusively on site, with proceeds going to the Breminale fan club.
“We’re delighted to have launched this partnership with Breminale. The proceeds from sales of the sleeve patch will be donated to the Breminale fan club. In doing so, we’re supporting Breminale so that it can continue to take place for everyone in Bremen and remain free to attend in the future. We’re also proud to now be a member of the Breminale fan club,” said Klaus Filbry, CEO at SV Werder Bremen.
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“This third kit is one of our boldest yet. The design gives Werder a look with real presence, both on and off the pitch. We believe that is exactly what Werder is all about,” said hummel CEO Lars Stentebjerg.
The shirt’s bold colour and tonal geometric pattern are its standout features. Petrol-green details – including the hummel logo on the chest, the classic hummel chevrons on the shoulders and the Matthäi and Ammerländer sponsor logos – add understated accents. The third kit is available now from the Werder Fan-Welt and online at WERDER.DE. The shirt is priced at €89.95 for adults and €69.95 for children’s sizes.
The 2026/27 third kit may officially be Werder’s alternative shirt, but it is already one of the most eye-catching looks of the season. Naturally Bremen!
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