Werder’s presence in Vietnam has come about as a result of the Green-Whites’ internationalisation strategy and is based on several key points, from close co-operation with local partners, to the organisation of events such as watch parties or media appearances, as well as collaborations with influencers in an effort to boost the SVW brand. Phat Freestyle and Vu Manh Tuyen, two popular influencers with a combined audience of several million followers, recently attended one of Werder’s home matches.
The launch of the Football Development Programme on 2nd September has further reinforced the club’s commitment to international growth. The programme aligns with the SPIELRAUM project, which aims to inspire children and young people to get involved with sport and foster a passion for football and Werder Bremen. 150 children were involved in the first six sessions. Werder’s next stops on the trip will be Ho Chi Minh City and Da-Nang, the third-largest city in Vietnam.