Werder CEO Klaus Filbry believes the collaboration is an important step for the Green-Whites. “We have held comprehensive talks in the past months that have ended in a successful cooperation. We’re delighted that our partners consider SV Werder Bremen’s know-how to be extremely valuable. We will work very closely with Yingsheng Sports Culture over the coming years,” said Filbry.

Chairman of Yingsheng Sports Culture Development ltd. Zhang Quan Cheng is impressed by what Werder bring to the table: “We scoured the German market intensively and SV Werder Bremen’s know-how really appealed to us. We’re convinced that Werder are the right partner in order for us to achieve our goals.”

As well as the company having a visual presence at the Weser-Stadion, the collaboration will provide a platform for knowledge sharing around the professional setup of footballing structures, encompassing not just sporting know-how, but also organisational issues, academy structuring and the development of young players.