The longstanding and successful partnership between SV Werder Bremen and Coca-Cola European Partners Germany will continue for at least the next three years. Coca-Cola therefore remains as the “Official partner sponsor of SV Werder Bremen” and will continue to provide visitors of the Weser-Stadion with a wide-range of alcohol free drinks in the future.
Alongside the delivery and supply rights for selected Coca-Cola products in both the Kiosk and VIP areas of the Weser-Stadion, the deal also includes the display of the brand logo in team photos and the display of products at press conferences. The activation of the partnership will be complemented by promotional activity during Bundesliga home games, advertisement in Werder’s print media and a banner placement on Werder’s digital sites.
“Alongside Coca-Cola, SV Werder Bremen are securing a strong and successful partner by its side. Our fans have been able to enjoy Coca-Cola products for a number of years now and we are delighted that they can continue to do so in the future,” explained Klaus Filbry, Werder’s director of marketing, business and finance, as well as chairman of the executive board.
“We are proud to be able to support SV Werder Bremen in the years ahead,” said Per Jenson, managing director for the Northern sales territory of Coca-Cola European Partners Germany. “This long-term partnership is an essential part of our engagement here in the region. I would like to wish SV Werder Bremen and their fans a fantastic and successful season.”
Where ever in the world goals are being scored, Coca-Cola is without exception almost always there. Since 1950, Coca-Cola has partnered every World Cup and became an official partner to FIFA in 1974. In 1998, the global brand became a partner to UEFA. The German Football Association (DFB) have also counted Coca-Cola as a dependable business partner for over a quarter of a century, at both the top level and in the development of young players. Given Coca-Cola’s involvement in diverse sponsoring activities, the company has allowed people to enjoy huge sporting events in a unique fashion.
