Werder’s contract with TouTou - the first-ever global sleeve partner of the club - started in 2019 and will run at least until the end of the 2022 season.
Werder’s contract with TouTou - the first-ever global sleeve partner of the club - started in 2019 and will run at least until the end of the 2022 season.
With a rich heritage, a clear identity and a commitment to customer quality, Werder and TouTou shared a lot of common grounds during the first year together and this will be the bedrock of the partnership’s success moving forward.
Despite the inconsistent performance on the pitch, TouTou have given their full commitment and the partnership truly came alive off the pitch over the last 12 months. This period of uncertainty brought both parties together in identifying opportunities to bring the most to fans in China and Germany.
Innovative campaigns included the amazing Werder at home interview where fans had the opportunity to learnt what players have been up to during their Covid-19 break at home. Through various competitions around the E-Sports Bundesliga Challenge and the Bundesliga against racism calling, fans were able to win the player’s match-worn signed shirts. The 2019/2020 season campaigns have been highlighted by fans in China, sending in motivational videos for players before their crucial season defining games.
TouTou and Werder Bremen will look to further interact with the international Werder fanbase by creating engagement opportunities and providing exclusive first team players content.
Werder Bremen’s CEO, Klaus Filbry commented:
“Last year, TouTou and Werder Bremen sealed this important alliance built on confidence and loyalty. We are immensely proud of what have been accomplished so far and look forward to further enhance our fans’ betting experience across the entire Chinese market. We're sure that together we will be stronger in conquering the future.”
TouTou’s Brand Manager, Ms. Fen shares:
“When Werder Bremen and TouTou signed the partnership, we did not expect this to be a start of a very fruitful relationship. Through the months and across different engagement, a professional relationship with mutual understanding and appreciation has been established. We are happy to continue this relationship into the second, and hopefully with more years to follow! We look forward to continue to enlarge our common customer / fan base in China in the coming year!”
