SV Werder Bremen will have a new sleeve sponsor for the 2021/22 season. Ammerländer, a brand of the Ammerland Dairy, will debut on Werder’s shirt sleeves during the home opener against Hannover 96. Ammerländer have joined the ranks of Werder’s TOP sponsors, and have thereby deepened the sponsorship agreement with the club.
The Ammerland logo will be visible on both the club’s jerseys and training and athletic wear. Ammerländer will also be displayed on the advertising boards at the wohninvest WESERSTADION. “We are pleased to continue and deepen our partnership with Ammerland Dairy. Ammerland Dairy are a company that are known throughout Germany and have their roots in the north-west. Like us, they are focused on sustainable business. I am confident that we will both be able to benefit ecologically, economically and in terms of social sustainability from this partnership,” said Klaus Filbry, CEO of SV Werder.
For several years now, Ammerländer have supported Werder’s annual inclusion matchday, something that Werder president Dr. Hubertus Hess-Grunewald is particularly proud of. “For a while now, we have enjoyed a close and personal partnership with Ammerland Dairy," he said. "Like us, they are aware of their social responsibility. I am very happy that we will be continuing our partnership and that we will continue to work together on our CSR initiatives.”
“We have enjoyed a partnership with Werder Bremen for several years and are very proud that our Ammerländer logo will be displayed on the team’s sleeves this season. This will bring us closer to the fans and shows that Ammerländer supports Werder even through tough times. As a company with its roots in the region, we want to use Werder’s influence to increase our presence in Germany,” said Ralf Hinrichs, CEO of Ammerland Dairy.
Ammerland Dairy are one of the largest cooperative dairies in Germany, and is owned by around 2,000 dairy farmers from the region, all located within an 80km radius of the dairy. Founded in 1885, Ammerland are known for their connection to the local area and the near natural production of pasture and organic milk products.
