WIESENHOF becomes Werder’s most loyal kit sponsor in club history

Werder and WIESENHOF extend their partnership until 2020

Wiesenhof to remain Werder's main sponsor until 2020 (Foto: Heidmann).
Business
Friday, 18.08.2017 / 12:30

The partnership between Werder Bremen and WIESENHOF has been extended until June 2020. The details were released by the company and the Werder Bremen’s management on Friday afternoon. 

“We have a culture in our company of working with our partners over multiple generations. Maintaining long-term and reliable agreements is a key part of our philosophy. The strong relationship with Werder is very pleasing. It is exciting that we are now entering our sixth year of working together,” enthused CEO Peter Wesjohann. The extension means that the family business from Rechterfeld that has been displayed on our shirts since 2012 is now Werder’s longest-ever sponsor, overtaking DBV Versicherung, who partnered with us between 1992 and 1997.

Werder’s CEO Klaus Filbry sees the continuation of the partnership as a big positive for the club. “WIESENHOF has shown itself time and time again to be a reliable partner who understand the direction Werder is going as a club. We’re particularly pleased that this is an understanding based on transparency and openness, a connection that has deep roots in the region and is contributing towards the growth of our region.”

WIESENHOF has never viewed the connection as purely an advertising platform. The company sees the opportunity as a way to table a debate about animal rights as well. Regular visits of regional farms and production sites are organised for fan groups with discussions about the raising of chickens. “This is something we look forward to developing in the coming years,” continued Wesjohann. As well as this, many Wiesenhof employees are Werder fans and are excited at the prolonging of the contract. 

Reinhardt Weinberger, CEO of Infront Germany, the official marketing partner of Werder Bremen SV, commented, ‘long-term and stable partnerships between a club and its main sponsor are rare these days and is a clear sign of the success of this connection. Wiesenhof’s commitment to the club shows that sponsoring is much more than a branding tool – it can also be an instrument to communicate a company’s philosophy.”

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