The city’s heart and soul: Werder and hummel present new home shirt

Marco Friedl, Romano Schmid, Julian Malatini and Jens Stage standing in front of the city of Bremen's flag.
Marco Friedl & Co. will don these colours at home this season (Photo: W.DE).
First Team
Wednesday, 10.07.2024 / 10:00

SV Werder Bremen and the club’s kit supplier hummel are delighted to present the new home shirt for the 2024/25 season. The design is inspired by the Bremen flag, serving as a representation of the shared identity between the city and Werder.

The pattern of Bremen's “Speckflagge” has been integrated into the shirt’s design and embodies the city’s heart and soul. It connects the club and the city, and symbolises the collective unity, passion, and togetherness present at the Weserstadion week upon week. Just like how the stadium is located in the centre of the city, the club logo will be positioned in the middle of the shirt.

“I’m delighted that, thanks to the excellent work of our partners at hummel, our new home shirt will allow us to highlight the close bond between the people of Bremen and SV Werder. I really like the integration of the Speckflagge and am looking forward to seeing the team play in this kit in front of our fans at the Weserstadion for the first time,” said Klaus Filbry, CEO of Werder Bremen.

The shirt will be debuted this coming weekend, with SV Werder set to face FC Verden 04 in a friendly on Sunday afternoon (14.07, 14:00 CEST) at the Stadion am Berliner Ring - the home of the club's main sponsor, MATTHÄI. 

Morten Lund, marketing director at hummel, said: "We are incredibly proud to present the new Werder Bremen 2024/25 home shirt, together with the club. This shirt represents more than just an item of clothing - it is an homage to the rich history of Bremen and the unbreakable spirit of the city's residents. By integrating the Speckflagge into the design, we wanted to create a deeper meaning that speaks to the fans and the players. We hope that this shirt will not only be worn with pride on the pitch, but will also be seen with pride by all those who call Bremen home." 

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